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Email Marketing Cancellation Guide

How to Cancel Klaviyo

Moderate - admin required

Downgrade to free plan or cancel in Settings → Billing · Export data first

Updated June 2026
Downgrade to the Klaviyo free planRecommended
Cancel Klaviyo account entirely
The free plan supports 250 contacts permanently

Klaviyo's free plan is genuinely useful for small lists - 250 contacts, 500 emails/month, full access to flows, segments, forms, and analytics. Downgrading beats canceling outright if your list is small or you're just pausing growth.

Export your subscriber lists before canceling

Your email list is your most valuable marketing asset. Export every list and segment as a CSV from Lists & Segments before canceling. Also document your flow logic and email templates - these can't be exported natively but can be photographed or copied.

Charged after canceling?

Generate a free dispute letter to send to your bank or the company directly.

Get dispute letter →

Klaviyo pricing structure

Klaviyo charges based on active profiles (contacts). The free plan covers 250 profiles. Paid plans start at $20/mo for 251–500 profiles and scale up significantly - 10,000 profiles is $150/mo, 50,000 profiles is $700/mo. SMS is billed separately per message. If you're on a large paid plan, the savings from downgrading can be substantial.

Klaviyo vs Mailchimp vs ConvertKit for e-commerce

Klaviyo is the dominant choice for Shopify and WooCommerce stores due to deep native integrations and powerful segmentation. Mailchimp has broader SMB appeal and a more generous free tier (500 contacts, 1,000 emails/month). ConvertKit/Kit is better for creator businesses. If you're canceling Klaviyo for cost, Mailchimp or Omnisend are the natural e-commerce alternatives.

Frequently asked questions

Will my Klaviyo flows stop running if I downgrade to free?
On the free plan, flows continue to run but are limited to the 500 email/month send limit across all sends. Once you hit the limit, emails queue until the next month. Downgrade only if your flow volume is low.
Does Klaviyo offer refunds?
Klaviyo does not offer prorated refunds for the current billing period. Contact billing@klaviyo.com within 30 days for billing errors.
Can I export my Klaviyo email templates?
Klaviyo doesn't have a direct template export feature. You can manually copy the HTML from each template in Settings → Templates → Edit → HTML view. Alternatively, document your template structure with screenshots before canceling.