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Email Marketing Cancellation Guide

How to Cancel ConvertKit (Kit)

Easy - account settings

Downgrade to the free plan or cancel in account settings · Export subscribers first

Updated June 2026
Downgrade to the free plan (recommended)Keeps your data
Cancel your Kit/ConvertKit account entirely
The free plan supports up to 10,000 subscribers

ConvertKit/Kit's free plan is generous - it supports up to 10,000 subscribers with unlimited email sends, landing pages, and forms. The main limitations are no automations, no sequences, and no paid newsletter features. Downgrading beats canceling outright for most creators.

Export your subscriber list before canceling - it's irreversible

If you cancel your account entirely, your subscriber list and all email history are permanently deleted. Always export a CSV from Subscribers → Export before canceling. This list is your most valuable asset.

Charged after canceling?

Generate a free dispute letter to send to your bank or the company directly.

Get dispute letter →

ConvertKit rebranded to Kit in 2024

ConvertKit officially rebranded to Kit in late 2024. The product is the same - the app is now at app.kit.com and the company is Kit.com. If you subscribed as "ConvertKit," your billing, subscription management, and subscriber data all carry over seamlessly.

ConvertKit vs Mailchimp vs ActiveCampaign

Kit focuses on creators, bloggers, and newsletters. Mailchimp is broader and has a larger free tier (500 subscribers, 1,000 emails/month). ActiveCampaign is more powerful for complex automations but more expensive. If you're canceling Kit due to cost, Mailchimp's free plan or Brevo (free up to 300 emails/day) are the main alternatives.

Frequently asked questions

Will my subscribers lose access to my content if I downgrade?
No. Downgrading to the free plan doesn't affect your subscribers or live landing pages. Active forms and landing pages continue working. You lose automations and sequences, which stop triggering for new subscribers.
Does ConvertKit/Kit offer a refund?
Kit does not offer prorated refunds for the current billing period. If you were charged in error, contact support@kit.com within 30 days.
Can I export my email sequences and automations?
Kit does not have a direct export for automation workflows - they're tied to the platform. You can document them manually before canceling. Subscriber lists, forms, and broadcasts can be exported as CSV or copied.